- Sell more products and services.
- Book more appointments.
- Increase foot traffic and phone calls.
- Get more done, in less time.
- Find customers when they’re ready-to-buy.
- Get your business found quickly and easily with Get Found!
The fastest way to get your local business found by more customers.
Get Skilled. Get Funded. Get Found.
”Barb and her team are AMAZING!!! Their expertise and knowledge have brought my business to a whole other level. Thank you for everything you have done for me and my business!
Michelle Sellars
Find More Ready-to-Buy Customers
Whether you are a beginner, seasoned business owner or marketing professional, Get Found Digital Marketing will teach you new skills to make the phone ring, the door swing and the till ding.
Get Skilled
The only hands-on training led by an approved Google agency.
Get Funded
You may be eligible for RSTS or the Canada Job Grant.
Get Found
Learn how to attract more local customers.
This expert-led, live, virtual course will give you the confidence you need to attract more customers online to your local business.
Get Found Digital Marketing is for you, if you want to …
Attract more local customers and see results on your bottom line.
End the game of whack-a-mole and create lasting content that compounds over time.
Learn the simple steps needed to get your business found in more searches.
Find an easier and more predictable way to generate revenue in your business.
Spend less time on marketing and more time doing what you 💖.
Be the solution your customers are searching for.
Stop wasting your time on platforms and activities that don’t move the needle.
End the frustration and hours of clicking around trying to figure it out.
Will my business benefit?
These are a few types of businesses who got found.
Accountants & Bookkeepers, Addiction Services, Ag Commodity Traders, Ag Implements, Antiques, Auto Body Repair, Auto Sales & Repair, Baby Gear, Bakeries & Coffee Shops, Barbers, Breweries & Distillery, Brokers, Cabinet Makers, Cannabis & CBD Stores, Car & Truck Wash, Child Care, Chiropractors, Clothing Stores, Coaches, Consultants, Contractors, Community Development, Dentists, Dog Kennels, Dog Trainers & Breeders, Domestic Violence Support, Educational Services, Electricians, Employee Benefit Providers, Entertainers, Environmental Services, Equipment Sales & Service, Executive Recruitment, Festivals, Financial Services, Food Manufacturing, Furnishings, Health & Beauty, Health Food Stores, Home Builders, Home Care, Home Cleaning Services, Home Decor, Home Delivery, Home Hardware, HVAC, Immigration Services, Insurance & Investments, Interior Design, Jewellery Sales, Lawyers, Life Coach, Locks & Security, Massage Therapy, Maternity, Member-based Organizations, Memorabilia, Mental Health, Movers, Optical Services, Plant Stores, Pharmacists, Photographers, Physiotherapy, Pool Halls, Plumbing & Heating, Printers, Psychologists, Renovations, Restaurant & Bars, Safety Services, Salon & Esthetics, Social Media Agencies, Tea Shops, Tech Services, Trainers, Transportation Services, Trucking & Delivery, Vets, Water Purification Systems, Yoga Studios
We welcome everyone, but
Get Found Digital Marketing is NOT for you, if …
You truly believe social media is the only way to market your business.
You’re just looking for a social media course. There’s plenty out there; just Google it. 😉
You have more customers than you can manage thanks to your TikTok dancing.
You’re knocking it out of the park on Google and can use schema in a sentence correctly. (If so, check out KickA$$ SEO!)
Live Training. Hands-on Learning. Get Your Business Found.
Get Funded
Tell Me More
Get Skilled. Get Funded. Get Found.
All Get Found courses are eligible for RSTS & Canada Job Grant funding.
Funding varies in each province from 66-100% of the registration cost.
If you’d like to learn more about funding, please chat with us today!
Ready for a Sneak Peek?
Course Outline
.1
Make Google Work For You
Google is just a big ol’ calculator!
Learn how to make the numbers work for you and what really counts to get found by more customers.
Everyday there are 5 billion searches on Google. Whether your business relies on foot traffic or online orders, once you understand how Google works, more eyeballs will equal more customers.
Completion time: 3 hours
.2
Attract More Customers
Keywords make all the difference between ho-hum and crushing it online.
Knowledge is power and in this module, you will learn how to find your customers’ exact search terms and see your business as only your customers can. (Psst, we know how to find your competitors’ keywords too!)
Uncover the mysteries of how customers search for and find you, or your competitors.
Completion time: 2 hours
.3
Create Scroll-Stopping Content
Imagine 52 weeks of content in 1 hour!
In this live, hands-on session we take a business from zero to hero with 52 weeks of planned content.
The Monday morning blank screen of death is no way to start the week. Knowing what you’re going to say before you say it, is key.
Build sure-fire strategies to create a year’s worth of content without working weekends and dancing in front of the camera (unless that’s your thang!).
Completion time: 3 hours
.4
Show Up in ‘Near Me’ and ‘Best’ Searches
Restuarant near me.
Best coffee shop.
Plumber open weekends.
It’s the language of your customers’ searches and it’s time they find you instead of your competitors.
With a nip here and a tuck there, your business will show up more often, for more customers, and more cha-ching. In this session we take a deep dive into the world of local search and clearly move through the steps you need to take to get found.
Completion time: 3 hours
.5
Create Bulletproof Reviews
Reviews are one of the fastest ways to climb Google’s rankings.
Learn how to create a simple 1-2-3 strategy for your business that will put your review generation on autopilot. Know when and how to ask. Learn the 1st-page formula for responding to every review in minutes and how to promote and generate new reviews.
By eavesdropping on conversations listening to your customers, you’re telling would-be customers that you want to hear from them and want to earn their business.
Completion time: 2 hours
.6
Get Your Website Found
You too can talk Google-speak!
Search Engine Optimization, or SEO, is how search engines read your website.
Everyday your customers are online. Are they finding you or your competitor? Get ready to learn the simple changes you can make to have any website to show up in more searches, attract more customers and match with your customers’ searches.
Completion time: 4 hours
.7
Understand the Numbers
Gone are the days when Likes and Follows mattered.
Let’s get past the vanity metrics and dig into what really counts; purchases, new customers and repeat business.
In these lessons, you’ll learn a predictable way to understand the health of your business just from the numbers already available to you.
Completion time: 2 hours
.8
Find All the Free Tools
Here’s all the goods wrapped up in one little package!
The toolbox is your bottomless supply of free tools and apps along with expert how-to videos that unleash the power of Google on your business.
Completion time: 1 hours
.9
Use Social Media as a Mere Mortal
If you want to sell your story, you need to tell your story.
Social media for mere mortals. Yeah, social media can do a lot of cool things, but is it swinging the door open? Ringing up the till? If not, let’s talk real social media that will lead to sales.
Learn how to use social media as a strategic tool to grow your business without needing to be a slave to your phone. Forget posting multiple times per day, worrying about posting at “the right time” or following a scattered audience from channel to channel.
Completion time: 3 hours
.10
Maximize Online Ad Campaigns
To boost or not to boost, that is the question!
Let’s dig into boosting and online ads on Google, Facebook and Instagram. You’ll learn…
Local ads
Search ads
Display & Video ads
Discovery ads
Performance Max ads
One of the most important questions that will be answered is, ‘when should I use online ads‘ and you’ll learn how to setup, create, manage and optimize a live campaign to target very specific search queries that are 100% relevant to your business.
Completion time: 3 hours
What to Expect
Getting Started
- Download your course roadmap, meet the creators, introduce yourself in the discussion board and meet your cohort of local businesses. Don’t miss out on your custom scorecard; an assessment of your online presence and your immediate opportunities.
9:00 AM LIVE
How Google Works
- Let’s dive right in and start to untangle your Google knots!
10:30 AM HANDS-ON
- Attract more customers; learn the simple ways to listen in on your customers’ Google searches.
- What does it mean to build a brand as a local business? How can a local business build a brand?
1:00 PM LIVE
Create High-Impact Content
- STOP building your content on borrowed land and tune in to discover a 52-week approach.
2:30 PM HANDS-ON
- Building out your content calendar.
- Email & Text marketing and Canada’s anti-spam legislation.
All LIVE lessons are available for re-play within 30 mins.
9:00 AM LIVE
Show Up in ‘Near Me’ and ‘Best’ Searches
- If there’s such a thing as a digital marketing tune-up, this session is it!
10:30 AM HANDS-ON
- Leverage the power of your Google Business Profile.
- Create a bulletproof review system in your business
- Learn the importance of cyber security & privacy in protecting your business.
1:00 PM LIVE
Websites & SEO
- Let’s dig into your website and learn how search engines “read” your website.
2:30 PM HANDS-ON
- How to use the numbers; what matters in the numbers game?
- Imagine using your data to help predict the health of your business.
- Writing for your audience; talking to a search engine.
Learn with a Google expert.
9:00 AM LIVE
Online Advertising
- Learn how and when to effectively create online ads using Google Ads and social media ads. Digital advertising attracts a wide audience; learn to precisely target your message to your ideal customer.
10:30 AM HANDS-ON
- Campaign planning for Google Ads or social media ads
- Campaign setup and structure
- Advertising trust & reputation by the Better Business Bureau (BBB)
1:00 PM LIVE
Live ‘All Things Google’
- Join this final live session to wrap up the course, answer any final questions, hear from others what is working and get a thumbs up for your plan of action.
2:30 PM HANDS-ON
- All things funnel; what activities are driving conversions in your business?
- Pick your social media channels strategically
- How to create scroll stopping images
– - CELEBRATE…You rocked it!
Ongoing access to content updates, lives and Google updates.
3 Days?
Feeling the crunch? Raring to go? If you want to complete the course in 3 days, we recommend consecutive days.
- Join the live and open mic sessions each day.
- Late night question? Post in community forum 24/7.
Day 1
8:00 AM to 5:00 PM
Day 2
8:00 AM to 5:00 PM
Day 3
8:00 AM to 5:00 PM
3 Weeks? 3 months?
Looking for a more relaxed pace? All of the content will be ready for you!
- Missed a live lesson? Lessons are posted within 30 mins of recording.
- Prefer to tune in live? Times and dates for upcoming live lessons are always posted.
Week 1
8:00 AM to 5:00 PM
Week 2
8:00 AM to 5:00 PM
Week 3
8:00 AM to 5:00 PM
”Very informative and they have put together a wonderful digital marketing course called Get Found. Enjoyed it!
Veterinary Mobility Center
Helping businesses get found
Our Story
Barb McGrath’s been cracking the online code for nearly 20 years.
She helps local businesses get to the top of Google with digital marketing training, web design, SEO and advertising. Most importantly, she’s earned the trust of Google.
Barb runs the only Google-approved agency designed to show you how to turn the online “stuff” into in-store buyers. If you depend on in-person customers, you need Barb’s step-by-step, online marketing plan to generate a steady stream of onsite buyers.
A+
Get Found
- 3 days of digital marketing training
- 9 hours live, virtual training
- 9 hours self-paced, hands-on learning
- 6 hours business-specific exercises
- 6 open mic sessions to answer all your questions
- Attend live or catch the replay
- BONUS! 14 hours of bonus content to customize your learning
– - All sessions led by a Google expert
- 24/7 access to the lessons, videos, replays and how-to’s
- Community discussion group for Q&As & announcements
- Lifetime ‘active’ access to monthly Get Found updates
- 5-star support from application to certification
– - Funding available in all Canadian provinces
- Certificate of Completion
BEST VALUE
Get Found Plus+
Everything in Get Found, plus+…
- Complimentary registration for business owner
- 8 hours of business-specific 1:1 learning with a Google expert
- 4 hours of 1:1 with business owner/employee(s)
- BONUS! 4 hours of 1:1 after certification received
- 100% custom training
– - Solve business & competitor-specific challenges
- Focus on business and industry strategies
- Learn hands-on in a team or 1:1
– - Funding available in all Canadian provinces
- Certificate of Completion
